Google Analytics Consulting

Google Analytics Consulting

Google Analytics 4 (GA4) gives you insights into who your users are, where they came from, and what they did on your site.

Threfore, GA4 is vital tool to give you the   information on which to make better marketing decisions and create more relevant, compelling strategies . Find out more about GA here.

Google Analytics 4 (GA4) is the latest generation of Google Analytics. Whilst this offers several innovative upgrades compared to the previous version, Universal Analytics, these can be hard to get your head around when transitioning over.

I can help your business to understand these key changes and ensure that you’re getting the most out of GA4 and its many powerful features, including:

  • The new event-based data model
  • User attribution
  • Product linking
  • Audience triggered events
  • Conversion tracking and much, much more

It’s important your GA4 is both set up correctly and optimised to give you the most relevant and accurate data possible. With over 7 years as a certified Google Analytics partner, I offer the following services to help you improve your GA4 tracking:

  • GA4 Audits – I will complete a detailed audit of your current set up, creating actionable and prioritised recommendations for improvement. From there, we can create a schedule of work to get your GA4 property in best shape possible to drive business insights.

  • Exporting Historical UA data - Universal Analytics (the previous verison of GA) data is set to be wiped from the GA servers come spring 2024. For this reason, it's increasingly important to export all the revelant data from UA into a repository where it will be available to you for historical analysis. I can help you through this process. 

  • GA4 Training – I can provide training into how to best use GA4 from a beginner overview to advanced features to get the insights you need. 

  • GA4 Support - If you need support with GA4 tracking on a project-specific or ad-hoc basis help to ensure you get the project tracking outcomes you need. 

Interesting in finding out more? Either fill in our form, or email me directly on

With over 9 years’ experience in digital marketing working as a strategist for agencies and freelancing to local and international businesses, I’ve learnt what does and doesn’t work in many industries contexts. I specialise in offering businesses, entrepreneurs and start-ups a transparent, reliable and honest service free from the all too familiar marketing buzzwords.
Jamie Frere-Smith
Founder & CEO
JFS Digital Consulting

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